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CRM stands for “Customer Relationship Management.” Customer relationship management (CRM) is a term that refers to the strategies and technologies that businesses use to manage their interactions and relationships with customers. CRM systems are designed to help businesses track and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer relationships and driving sales growth. CRM systems can be used to store and manage customer data, track customer interactions, and analyze customer behavior. They can also be used to automate and streamline customer service processes, such as handling customer inquiries and complaints. CRM systems are often used by sales, marketing, and customer service teams to improve customer satisfaction and loyalty, and to help businesses better understand and meet the needs of their customers.

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