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DSA stands for “Direct Selling Association.” The Direct Selling Association (DSA) is a trade association that represents the direct selling industry in the United States. The DSA is a non-profit organization that was founded in 1910 and is headquartered in Washington, D.C. The DSA’s membership consists of more than 200 direct selling companies that offer a wide range of products and services, including health and wellness products, personal care and beauty products, home and family products, and financial and insurance products. The DSA’s mission is to promote, protect, and serve the interests of direct selling companies and their independent salespeople, and to support ethical business practices in the direct selling industry. The DSA provides a number of resources and services to its members, including research and market data, industry news and information, and legal and regulatory guidance.

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