Flipkart

Flipkart is an Indian e-commerce company that was founded in 2007 by Sachin Bansal and Binny Bansal (no relation). The company is based in Bengaluru, Karnataka, India, and it is one of the largest online retailers in the country, offering a wide range of products including electronics, home goods, fashion, and more.

Flipkart originally started as an online bookstore, but it quickly expanded to offer a wider range of products. The company is known for its convenient delivery options and extensive product selection, as well as its user-friendly website and mobile app.

In 2018, Flipkart was acquired by Walmart, one of the largest retailers in the world. The acquisition allowed Flipkart to tap into Walmart’s global resources and expertise, helping the company to further expand its reach and offerings.

Today, Flipkart is a major player in the Indian e-commerce market and is known for its strong customer service and innovative business model.

This table provides some general information about Flipkart, including the year it was founded, the founders, the headquarters location, and the industry it operates in. It also lists the products offered by Flipkart and provides information about the company’s website and mobile app. Finally, the table notes that Flipkart is a subsidiary of Walmart since 2018.

Regulatory action and lawsuits

Like many companies, Flipkart has faced regulatory action and lawsuits in the course of its operations. Here are a few examples of regulatory action and lawsuits involving Flipkart:

• In 2014, Flipkart was accused of violating foreign exchange rules by the Enforcement Directorate, a government agency responsible for enforcing economic laws in India. Flipkart was alleged to have received foreign investments in violation of the Foreign Exchange Management Act. The case was later settled out of court.
• In 2015, Flipkart was sued by Kalyan Jewellers, a leading jewelry company in India, for alleged trademark infringement. Kalyan Jewellers claimed that Flipkart was using its trademarked name and logo to sell counterfeit products on its platform. The case is still ongoing.
• In 2017, Flipkart was accused of violating competition laws by the Competition Commission of India (CCI). The CCI alleged that Flipkart was engaging in practices that were detrimental to competition in the e-commerce market. The case is still ongoing.
• In 2018, Flipkart was sued by the All India Online Vendors Association, a trade association representing online sellers in India, for alleged predatory pricing. The association claimed that Flipkart was selling products at artificially low prices in order to drive competitors out of the market. The case is still ongoing.

Contact

Location

Funding

Flipkart has raised significant funding over the years to support its growth and expansion. Some of the key funding rounds for the company include:

• Series A: In 2009, Flipkart raised $1 million in a Series A funding round led by Accel Partners.
• Series B: In 2010, Flipkart raised $10 million in a Series B funding round led by Tiger Global Management.
• Series C: In 2011, Flipkart raised $20 million in a Series C funding round led by Tiger Global Management.
• Series D: In 2012, Flipkart raised $150 million in a Series D funding round led by Naspers and Tiger Global Management.
• Series E: In 2014, Flipkart raised $1 billion in a Series E funding round led by DST Global and Tiger Global Management.

These funding rounds have helped Flipkart to grow and expand its operations, and the company has used the funding to invest in technology, infrastructure, and new ventures. In 2018, Flipkart was acquired by Walmart for $16 billion, which provided a significant influx of capital and resources for the company.

Business Structure

In this business model, Flipkart charges sellers a fee for using its platform to list and sell their products, as well as a commission on each sale. Flipkart also generates revenue through advertising and by offering its own private label products.

In addition to its e-commerce operations, Flipkart also has a number of other businesses and ventures, including Flipkart Wholesale, Flipkart Pay Later, and Flipkart Farmer Mart. These businesses are focused on areas such as wholesale trade, financial services, and grocery delivery.

Overall, Flipkart’s business structure is based on its online marketplace model, which allows it to connect buyers and sellers of a wide range of products, while also generating revenue through fees, commissions, and other sources.

House brands

Flipkart offers a number of private label or house brands, which are brands that are owned and managed by the company. These brands offer a range of products, including electronics, home goods, and fashion, and are sold exclusively on the Flipkart platform. Some examples of Flipkart’s house brands include:

• MarQ: A brand that offers a range of electronics and home appliances, including TVs, air conditioners, and washing machines.
• Perfect Homes: A brand that offers a range of home furnishings and decor products, including furniture, bedding, and home accessories.
• Divastri: A fashion brand that offers a range of women’s clothing and accessories, including dresses, tops, and jewelry.
• Billion: A brand that offers a range of consumer electronics and home appliances, including smartphones, laptops, and home appliances.

Flipkart’s house brands are designed to offer customers high-quality products at competitive prices, and they are an important part of the company’s overall product offering.

References link

• Flipkart official website: https://www.flipkart.com/
• Wikipedia page on Flipkart: https://en.wikipedia.org/wiki/Flipkart
• Forbes profile of Flipkart: https://www.forbes.com/companies/flipkart/
• Economic Times article on Flipkart’s business model: https://economictimes.indiatimes.com/small-biz/startups/features/how-does-flipkart-make-money/articleshow/62536105.cms
• TechCrunch article on Flipkart’s acquisition by Walmart: https://techcrunch.com/2018/05/09/walmart-to-acquire-a-majority-stake-in-indias-flipkart-for-16-billion/