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SEO is an abbreviation that stands for “Search Engine Optimization.” SEO is the process of optimizing a website or web page in order to improve its ranking in search engine results pages (SERPs) and increase the visibility and traffic of the website.

SEO involves a variety of techniques and strategies that are designed to make a website more attractive to search engines, such as Google, Yahoo, and Bing. These techniques can include on-page optimization (e.g., using relevant keywords, optimizing the website’s structure and content), off-page optimization (e.g., building high-quality backlinks), and technical optimization (e.g., improving the website’s loading speed, making it mobile-friendly).

The goal of SEO is to improve the ranking of a website in search engine results pages for specific keywords or phrases that are relevant to the website’s content and target audience. By ranking higher in search engine results, a website is more likely to attract qualified traffic, which can lead to increased sales, leads, and other business objectives.

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