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SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-bound. It is a tool that is often used in business and project management to help set clear, achievable goals.


The SMART criteria are designed to help ensure that goals are well-defined and achievable, and that progress can be measured and tracked. The acronym stands for:

  • Specific: The goal should be clearly defined and specific, with a clear target or objective.
  • Measurable: The goal should be measurable, with clear metrics or benchmarks for tracking progress.
  • Achievable: The goal should be achievable and realistic, given the resources and constraints of the project or organization.
  • Relevant: The goal should be relevant and aligned with the overall objectives of the project or organization.
  • Time-bound: The goal should have a specific timeline or deadline for completion.

The SMART criteria can be used to help set and track progress towards a wide range of goals, including business goals, personal goals, and project goals.

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